Take your search engine optimisation to the next level. With best-in-class link analysis, rank tracking, keyword difficulty scoring, local search optimisation and more.
What is the use of SEO, if your products or services don’t have effective content. Let us spend some time to understand more about best selling content.
“What will make us buy when we don’t have intention to buy??”
Important tips, while writing your content
- Focus on prospects future, not on your product features
- Lack of prospects empathy
- Need to address customer story & challenges
- How much you care solving customers problems
- Prospects problems and dreams
- Creating new words that makes you different
There are 6 triggers in our brain which makes us take action. You must use these triggers into your content
- Social proof: Reviews, Behaviour of people in the public, Popularity of actors, Shortcuts to make decision
- Authority: Dad says, Expert says, Survey & reports
- Reciprocity: Give & take, Exchange of gifts, Favours done
- Scarcity: Time
- Commitment: Get people say yes for small things)
- Liking: Relate, Find common things with people, Gaining
4 top testimonies for content influencers on the internet
- Clarity: Clarity in the content that you write
- Content: helpful, Inspirational, Entertaining or engaging, topical/current affairs [Latest trends, results, people you meet] Personal/Lifestyle [Celebration, travel conferences, you meet
- Creativity: Add creativity to your content by using some of the tools (Canva, Inshot, Quik, photogrid)
- Consistency of the content.
Take your Search Engine Optimisation to the next level
In order to take your SEO to the next level, you need insights on your rivals marketing strategies.
Backlink Analytics, Traffic Analytics, Organic research & Traffic Analytics
Traffic Analytics & Advertising Research
For this you need to do traffic analytics and advertising research . by doing this, you should be able to know
- See how much of your rival’s website traffic comes from social media, search engines, paid ads, referrals
- Learn how much of your rival’s traffic come from mobile devices compared to desktop computers
- View the map of your rivals website traffic coming from all across the globe
- See actual copies of your competitor’s PPC ads and detail historical data about their past campaigns.
Backlink Analytics
To know from where your competition gets backlinks and mentions
- Set up a campaign to track all web mentions of your competitor’s brand name. Discover the sites and blogs that mention them and could be targets for you too
- See all of the websites that link to a competitor – Backlink Analytics
- Compare the websites and discover the sites that link to your competitors
Take your Search Engine Optimisation to the next level
YOUR rankings suffer from technical issues on your website. You need to fix them as quickly as possible. You need to execute Site Audit to know or check for
- Duplicate content
- AMP errors
- Broken Links
- HTTPS analysis
- Hrflag attributes
- Crawlability and Indexability
YOU are at the risk of being penalized by Google Penguin for having too many toxic backlinks. You must run a backlink audit to analyse
- Detect the all backlinks
- Lost backlinks
- Health status updates
YOU should do Position Tracking by monitoring your website’s positions across different locations and devices.
KEYword research is too monotonous and takes ages.
YOU must use some Keyword research tools to do Keyword grouping, real-time metrics, Keyword difficulty score, etc.
Some courses and learning links for new SEO professionals. Refer below links to learn more on SEO
Course on Keyword Research
Take a course on Keyword Research from Greg Gifford
SEO Tools
Search Engine Optimisation Tools – SEO tools
Academy courses on SEO
Academy Courses on Search Engine Optimisation – Academy courses SEO
